Luca Designs – Spotlight Exhibitor Interview

Following our exhibitor spotlight on Luca Designs, the company was gracious enough to answer some questions about their business and franchise favorites! See the full interview below and prepare to fall even more in love with this incredible brand.

1) Tell us about your business – what do you specialize in, what do you sell?

We specialize in creating unique character jackets that are fashionable and comfortable for everyday wear. Each of our jackets is handcrafted with a high attention to detail. 

2) What’s the story of how the business got started?

The business was started when Luca had one of his favorite jackets stolen at a charity event’s coatcheck. He made it his goal to design his own jacket and refused to buy another replica. Through the use of his unique tastes and design sense people demanded more of his edgy and unique styles.

3) What are the best things and most challenging things about having a business in this space?

The best experiences are being innovative and continuously impressing our awesome client base with over the top but accessibly cool designs. It can be challenging to keep up with the demand as we’re working to expand our reach but we love the rush of meeting a challenge head-on and succeeding.

4) What is your personal favorite franchise or character?

My favorite character is Venom, I also like Carnage and Two Face a lot. We’ve created a couple of Venom jackets and I’m hoping to be able to bring some designs for the other two to life soon.


5) What do you like about the franchises you incorporate into your merch? Why are they a good fit?

We chose specific characters from some of our favorite franchises that we feel represent our brand. We try to design based on the feel of the character, we don’t copy designs, rather we take inspiration from the nostalgia and create something fresh that works with the character. 

6) What characters have you not gotten to weave into your products that you’d like to add? Why those characters?

We will do all the characters we can, there is no limit which is why this is such an exciting endeavor. Some of the coolest ones to come are our unique Junkrat design (available on Kickstarter soon for pre-order) and the Cyberpunk 2077 jacket will be launching early next year. Luca is passionate about video games and loves to create designs based on some of his favorite gaming characters.

Luca has picked certain characters to test the boundaries of fashion and embrace the underlying nostalgia from growing up around them or being influenced by them. He usually pushes characters that speak to him and stand out in some way.

8) What’s another smaller vendor that you love to shop for franchise/character merch that you think not a lot of people know about?

We go to a lot of conventions in the United States and Canada, so we get to see a lot of great people making really creative items. Nothing specific I could point you to at the moment, it’s just great to see other people embracing their passions and we love talking with the other vendors and attendees at these events.

Thanks SO much to Luca Designs for taking the time to chat with us at Comic-Con and for letting us conduct this fascinating interview! We hope you love Luca’s jackets as much as we do – we’re looking forward to seeing the new crop top jackets they’re promising with characters like Mercy, Soldier 76, and D.Va!

How-To Group Costume – Riverdale

The ToonStyle team has set in motion a plan to transform… into the Riverdale crew!

(Photo by Entertainment Tonight)

It’s not easy to pull off a group costume, so we wanted to write up the main details AND the subtle ones for anyone else trying to pull this off for Halloween, because it’s just a few weeks away. 😱😱😱

Archie Andrews

Archie is a pretty average guy, so you have to hit a couple critical details if you want people to stop and notice. Namely, his Riverdale varsity jacket, and if you want to go all-in: his auburn hair. After that you have some freedom, but we chose to go with a plain white tee, jeans, and casual leather shoes.

It came together really easily EXCEPT for finding a good wig. We searched through hundreds of wigs on Amazon and there were just too many strange ones. Once false click had us ordering something out of the Ronald McDonald playbook. Eventually we settled on this one, and gave it a HEAVY trim down to an almost respectable size. That’s right, if you want a great group costume, you might have to bust out your hair cutting skills… and a bunch of hair gel.

Riverdale Varsity Jacket at Spirit Halloween

Auburn wig (with enough hair to spike up!) at Amazon

Cheryl Blossom

Next up is the fiery Cheryl Blossom, with her sharp tongue and full head of cascading red curls. We had more luck on this wig than the Archie one (no haircuts necessary, thank god!) and paired with a tight red sweater, close-to-inappropriately-short faux leather skirt and slightly heeled black booties, the perfect look was assembled. Because we think the Blossom’s would agree that the devil is in the details, we finished it off with a ruby spider brooch and Cheryl’s signature jewelry item, a black chocker necklace. Add fake eyelashes, heavy mascara and a red lip and you’ll be getting mistaken for this head River Vixen everywhere you go!

Long Red Wig at Amazon

Red Sweater at Amazon

Short black skirt at Amazon

Spider Brooch at Amazon

Boots at Amazon

Jughead Jones

Jughead is pretty distinctive in the comics, but his look doesn’t port over to the show so well. He has the distinctive beanie, but a lot of the rest of his costume is stuff you might already own, so this might be a great role to assign your most reluctant teammate. We found the beanie, got a wig for the tuft of hair coming out, and added a Southside Serpents shirt. Tie a flannel/plaid shirt on your waist, throw on a pair of jeans, and call it a day.

Southside Serpents Baseball Tee at Amazon

Jughead’s Signature Beanie at Amazon

Wig at Amazon

Flannel button down at Amazon

Veronica Lodge

For the girl (or guy) who’s wardrobe trends towards sexy prep school chic, Veronica Lodge is an easy outfit to throw together. Throw on a tasteful (but preferably short) pencil skirt, a tight sleeveless blouse, a classy strand of pearls and a killer pair of heels and you’re 90% of the way to a convincing Park Avenue vixen. Complete the look with Veronica’s signature black winged liner and intensely prominent brows!

Pencil Skirt at Express

Strappy Tank Top Top at Express

Faux Pearl Necklace at Amazon

Shoulder Bag at Amazon

Boots at Amazon

Check out part two for our reveal!